The Lolane Pixxel Hydrolyzed Keratin Hair Straightening Cream – Strong Formula is a professional-grade, permanent hair straightening product designed for resistant, thick, or curly hair. It contains hydrolyzed keratin, which helps to penetrate the hair cuticle to strengthen and smooth strands, providing a salon-like, smooth, shiny, and manageable result that lasts for weeks. The formula also includes ingredients like vitamin E and almond oil to nourish and protect the hair from dryness and damage during the straightening process.